My creative work spans the e-commerce, retail, and digital healthcare industries.

Communicate complex healthcare information and raise cancer awareness through graphics and short-form videos.

A range of marketing collaterals across prints and in-store screen.

Design and strategies for product launch email campaigns and transactional email flows.

A new bedding colour launch campaign, from conceptualisation, art direction and photoshoot to socials rollout.

Visual design direction for Sunday's first curated baby and kids fair, from in-store posters to online push notifications and email marketing.