Taro Milk Launch Campaign
My Role
Campaign Conceptualisation
Art Direction
Photoshoot
The Team
Photography by Kahying
Socials Visual Execution by Public Culture
Soothing and refreshing, Taro Milk is a muted, pastel purple that reminds us of a refreshing cup of iced taro milk on a hot summer day.
Taro Milk is the first purple colour in Sunday Bedding's best-selling bamboo collection. I developed this colour with a clear goal in mind: an unique shade that looks great on its own and still pairs easily with the existing range.
A new colour is hard to judge from a product page, so I built the campaign around how it looks in real bedrooms. Together with team, the photoshoots took place in three homes and we shared the photos alongside the "At Home" features on the home owners across social media.
